By Career Board
December 13, 2025
Are you a college student or a recent graduate looking for your big break? You have likely finished a course or watched hours of videos on YouTube. You know the theory. But do you know how to actually run a campaign? Do you know how to make a real business grow?
Most companies ask for experience. But how can you get experience if no one gives you a job first? It is a frustrating loop.
Here is the good news. InStrength is looking for people just like you. They are hiring interns for their office in Royapettah, Chennai. They do not just want experts. They want people with curiosity. They want people who are ready to learn. This is not just an internship. It is a chance to work on real projects for health and hospital brands.
If you are ready to stop watching and start doing, this is your chance. Read on to learn how to crack this interview.
✅ Real-World Experience in a High-Growth Sector
This is not a "get coffee" kind of internship. You will work on actual marketing tasks. InStrength focuses on the health, wellness, and hospital sectors. These industries are growing very fast in India. By working here, you will learn how to market serious services to real people. You will see how your blog posts or videos help a doctor find patients. This kind of specialized experience looks very powerful on a resume. It proves you can handle sensitive and important topics.
✅ Multiple Career Paths to Choose From
Most internships force you to do just one thing. But this opportunity is different. They are hiring for multiple roles at once. Do you like writing? You can join as a Content Writer. Do you prefer design? You can be a Graphic Designer. Are you good with numbers? You can try SEO. This flexibility allows you to play to your strengths. You do not have to force yourself into a role you hate. You can pick the path that matches your skills.
✅ Earn While You Learn
Many internships in Chennai are unpaid. That can be hard for students who need to travel or buy lunch. This role offers a stipend starting at ₹5,000 per month. On top of that, they offer performance-based incentives. This means if you do good work, you can earn more money. It rewards your hard work immediately. It provides a sense of financial stability while you build your portfolio.
Category | Details |
Role | Digital Marketing Intern (SEO, Content, Social Media, Design, or Video) |
Location | Royapettah, Chennai (In-Office) |
Stipend | ₹5,000 per month + Incentives |
Eligibility | Students, Freshers, or anyone with a Digital Marketing Course |
Duration | Up to 3 months (Extensions possible) |
We analyzed this job description to understand what you will actually face. Here is the deep dive you need before applying.
What You Will Actually Do
You will be the engine of the marketing team. If you choose the SEO track, you won't just guess keywords. You will use tools to find what people are searching for on Google. You will fix errors on websites to help them rank higher.
If you choose the Social Media track, you are the voice of the brand. You will plan calendars for Instagram and Facebook. You aren't just posting random photos. You are creating a story that engages the audience.
For Content Writers, you will write blogs and ad copies. You need to write in a way that makes people stop scrolling and start reading.
How You Can Succeed in the First 90 Days
The first week will feel overwhelming. That is normal. To succeed, you must be proactive. Do not wait for someone to tell you every single step. If you do not know how to use a tool, search for a tutorial immediately.
Ask questions about the "target audience." Understand who you are selling to. In the health sector, trust is everything. Your designs and words must look professional and trustworthy. Show up to the office in Royapettah on time. Show enthusiasm. A positive attitude is often more valuable to a boss than perfect technical skills in the beginning.
Why This is a Stepping Stone
Agency life is fast. You will learn more in three months here than in one year at a large corporate company. You will wear many hats. You will understand how SEO connects to Content, and how Design connects to Social Media.
This "full-stack" understanding is rare. Future employers love candidates who understand the big picture. After this internship, you will have a portfolio of live work. You can show a future boss, "I made this video," or "I wrote this article." That proof is your ticket to a high-paying job later.
To help you crack the interview, we have researched the specific technical requirements for this role. Do not skip this section.
Where to Practice
For SEO/Content: Use free tools like Ubersuggest or Google Keyword Planner. Try to find keywords for a fake hospital website.
For Designers/Video: Create a mock portfolio. Make 3 Instagram posts for a dentist or a gym. Use Canva or CapCut. Show them you can create specifically for their niche.
Key Concepts to Revise
1. Search Engine Optimization (SEO) Basics
SEO is how websites appear on Google without paying ads. You must understand the difference between "On-Page SEO" (fixing content on the site) and "Off-Page SEO" (getting links from other sites). This is critical because organic traffic is free and valuable for clients.
2. The AIDA Model
This stands for Attention, Interest, Desire, and Action. It is a formula for writing ads or captions. You must know how to grab attention first before you try to sell anything. It applies to both writers and video editors.
3. Keyword Intent
Not all searches are the same. Some people want information, and others want to buy. You need to know the difference. For example, "back pain causes" is informational, but "best ortho doctor in Chennai" is transactional.
4. Social Media Algorithms
You should understand what makes a post go viral. It is usually "Watch Time" or "Engagement" (likes and comments). You need to explain how you will create content that keeps people watching until the end.
5. Visual Hierarchy (For Designers)
This is about arranging elements so the most important part stands out. You need to know which colors evoke trust (like blue and white for hospitals). You must explain why you placed a button or text in a specific spot.
Real-World Interview Questions (Glassdoor Style)
❓ Tech: "What are the three most important tags for On-Page SEO?"
❓ Tech: "How would you increase followers for a new hospital page on Instagram?"
❓ Scenario: "If a client says they don't like your design, how do you handle the feedback?"
❓ Culture: "Why do you want to work in the health and wellness sector specifically?"
❓ Challenge: "Tell me about a time you had to learn a new tool quickly."
❓ Bonus: "Which digital marketing tools have you used during your course?"
A Supportive Learning Environment
InStrength clearly states they want "curious and passionate minds." This means they are ready to teach. They are not looking for robots who know everything. They are looking for potential. This environment reduces the pressure on you. It allows you to make small mistakes and learn from them without fear.
Located in the Heart of Chennai
The office is in Royapettah. This is a central location in Chennai. It is easy to reach by bus or bike. working from a physical office is very important for a fresher. You learn by listening to seniors talk to clients. You learn by sitting next to a designer and watching how they work. You cannot get this same experience working from home.
Focus on "Good" Marketing
Marketing for hospitals and wellness is different from selling shoes or phones. You are helping people find solutions for their health. It feels good to work on campaigns that matter. You are not just selling a product; you are promoting a better lifestyle. This adds a sense of purpose to your daily work.
Q: I have not done a course. Can I still apply?
A: Yes. The job description says if you haven't completed a course, you can still contact them. They might guide you on what to learn first. However, having a basic certification (even a free one from Google) helps.
Q: Is this a remote or work-from-home job?
A: No. The location is specified as Royapettah, Chennai. It is an "In person" role. You will need to travel to the office daily.
Q: Will I get a job offer after the 3 months?
A: The job post mentions "performance-based extension." This implies that if you do a great job, they might extend your internship or offer you a full-time position. It depends on your results.
Step 1: Click the link below to visit the official application page.
Step 2: Read the description once more to ensure you fit the requirements.
Step 3: Prepare a simple resume. Highlight your course or any personal projects.
Step 4: Click "Apply Now" or "Sign in to apply."
🔥 Urgent Notice: Internships like this fill up very fast. Do not wait.
👉 Apply Link: Click Here to Apply at InStrength
📢 Pro Tip: If you have a portfolio link (even a Google Drive folder with designs), add it to your resume. It increases your chances by 100%.
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